ABSTRACT
It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it.
The consumer attitude may be positive in which case the product/service enjoys consumer’s acceptance or negative attitude, which will result in rejection of the service/product, and various factors could be responsible for each situation.
This means that public utilities have to be aware of the consumers’ ideas, opinions and interest towards the companies’ services, type of services and if possible, factors responsible for such attitude. Therefore, it is in the light of the above that the researcher went into to determine what attitude towards the public utilities that exist in the mind of the consumers. The study is aimed at determining the extent to which people regard NEPA as a corporate body and the confidence imposed on the provision of efficient and quality power supply. Chapter one, as the introductory segment, determines the attitude of consumer towards public utility especially NEPA. Chapter two deals with the concept of consumer behaviour. Chapter three looks at the methodologies used in carrying out the research work. Actual Data presentation and findings were presented in chapter four. While chapter five and the concluding segment looks at the implications, discussions of result and recommendations.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
List of Table
CHAPTER ONE
1.0 Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objective of the Study
1.4 Delimitation of the Study
1.5 Research Questions
1.5 Significance of the Study
1.6 Definition of terms
CHAPTER TWO
2.0 Review of Literature
2.1 Marketing application of Consumer Behaviour
2.2 How measure Attitude
2.3 Promotional Communication
2.4 Concept of Public Utilities
2.5 Summary of the related Reviewed Literature
CHAPTER THREE
3.0 Research Methodology
3.1 Research Design
3.2 Area of Study
3.3 Population of Study
3.4 Sample / Sampling Procedure
3.5 Instrument for Data Collection
3.6 Validation of the Research Instrument
3.7 Reliability of Research Instrument
3.8 Method of Administration of Research Instrument
3.9 Method of Data Analysis
CHAPTER FOUR
4.0 Data Presentation and Results
4.1 Summary of Results / Findings
CHAPTER FIVE
5.0 Discussion, Implications, Recommendation
5.1 Discussion of Results
5.2 Conclusion
5.3 Implication of the Result
5.4 Recommendation
5.5 Suggestions for further Study
5.6 Limitations of the Study
References
Appendix
